Fractional CPO · AI Strategy · Rapid Prototyping

AI that ships.
Strategy that sticks

A product and AI strategy studio built on behavior design, obsessive execution, and twenty years of making things people actually want to use.

Discuss Your Project
What We Do

Ship faster. Decide better. Create momentum.

From workflow modernization to AI strategy. Startups to enterprise.

Product & Platform Leadership

Embedded leadership that turns ambiguous problems into shipped outcomes. Not a deck and a handoff.

Fractional CPO Roadmap Strategy Stakeholder Alignment Cross-functional Teams Go-to-Market

System & Workflow Design

Twenty years of UX applied to AI orchestration. We design the workflows humans actually trust.

AI Workflow Design Platform Architecture Integration Systems Design Systems Behavioral UX

Rapid Prototyping

User feedback drives every decision. Test with real people before you commit to a roadmap or burn more budget.

User Validation Smoke Testing Churn Resolution Ideation Sprints Concept to Deployed MVP

Engagements range from focused sprints to embedded fractional leadership.

Happy to discuss our approach directly.

Built on twenty years of product leadership at Apple, CVS Health, Disney, Take Two, and two startups from zero to shipped.

Case Study

MotiSpark

Local clinicians know their patients better than anyone, but they're stretched impossibly thin. Digital solutions have failed to help, be it for triggering shame or being culturally irrelevant.

MotiSpark scales the power of local provider by sending timely personalized videos to patients when and where they need them along with delightful personalized content.

Partnered with Cedars-Sinai, Merck, and UCLA. Deployed across 7 states.

The result: telemedicine appointments increased 4x.

View the patent
94%
Engagement at 3 months
4x
Telemedicine appointments
3x
Provider revenue
7
State deployment
Enterprise

CVS Health: Unified Member Identity

Led product and design across Retail Pharmacy, Specialty, and Caremark to unify fragmented member identity into a single CVS Health ID. Guided 8 scrum teams across 3 lines of business, reaching 47M+ members.

+9% login success 3pt NPS increase 20% fewer support calls

Publicly shareable metrics only.

Lab Projects

Problem solving obsessed.

Most client work lives under strict NDA. These are side projects we built to solve our own real-world problems. Happy to share our solutions.

Geo-Core Defense System™
Geo-Core Defense System — resilient community infrastructure
Climate Infrastructure

The Hydrated Firewall

Modular steel-and-living-biomass boundary that replaces combustible fences with passive fire and flood defense. Geothermal cooling, harvested rainwater, zero power. Patent pending.

50+ yr
Asset Life
25K gal
Flood Capture / 100 homes
$150/ft
Mass Market
Hardware · Geothermal · Fire + Flood · Patent Pending View deck →
vintage.yescraft.ai
Vintage Wizard Listing Tuner
Live Product

Snap. Value. List.

Born from real need after a family loss. Vision models for identification, Python for pricing math, an LLM only where language generation matters. Concept to live product in under 12 hours.

$500 to $700
First edition: Art of Cooking
$800 to $1,500
Gold Ring
$100 to $200
mid-century vase
Vision + Python + LLM · Concept to Live: <12 hrs Try it live →
The Shrinking Distance → The Architecture of Interaction →
Ethos: Where We're Pushing

Client work sharpens the thesis. The thesis deepens the client work.

Every client engagement teaches us something about how AI systems succeed or fail at representing human intent. That applied knowledge feeds directly into our work on the standards and infrastructure being built right now.

AI agents are beginning to act on our behalf: shopping, booking, transacting. Google, Shopify, OpenAI, Stripe, Anthropic, and Mastercard have all deployed agent commerce protocols in the last year. What hasn't shipped: the user intent layer. No standard exists for how preferences are structured, verified, or controlled as they move between AI systems and the platforms they interact with.

A verified agent executing corrupted preferences is a trusted system acting against the user it serves. We're contributing to the standards that will close this gap.

Thesis

Behavioral Sovereignty

The right to own and audit your algorithmic self so “biases” serve your intent, not a platform’s profit.

↻ Hover to explore
What this means

Behavioral Sovereignty

Agency over Extraction: Shifts the AI from a tool of surveillance to a tool of self-actualization.

Auditability: Converts “black box” algorithms into transparent, user-steerable models.

Potential Manifestation

Preference Schema

Provides the technical mediation layer required for secure preference exchange across disparate agentic protocols like the Model Context Protocol (MCP), User Context Protocol (UCP), and Agent Communication Protocol (ACP).

↻ Hover for the why
The Why

Preference Schema

Grants individuals the “Master Key” to their digital twin, ensuring AI biases align with personal intent rather than platform profit while providing more secure and efficient agents.

Active

NIST AI Agent Security

Formal response to the AI Agent Standards Initiative, framing user intent integrity as foundational to both agent identity security and efficient agent workflows.

Read the full response
What People Say

From people who've worked with us

Possesses all qualities that lead to success: creativity, tenacity, professionalism, business acumen, and above all integrity.
Fotios KonstantinidisManaging Director, Stout
Nothing short of exceptional. A unique blend of visionary thinking and creativity that consistently left me in awe.
Gail Benitez HairSr. Product Manager, CVS Health
Among the best hires I ever made in my 30+ year career in the media and convergence space. Easily.
Tracy SheaCDO, DirecTV Innovation
Super-talented and creative. I sought out that help on several key conversational AI and generative AI projects, and those contributions helped the team get executive buy-in and implement AI solutions.
Adhar WaliaHead of Conversational/Generative AI, CVS Health
Rallied teams with mock-ups, data flows, and competitor analysis until alignment was won. An incredibly improved user experience which is now live, positively affecting OKRs.
Laura KleinTechnology Consulting, Digital Transformation
When I am in the exam room with a patient, I have a few moments to offer a few words that I hope will inspire and instruct. MotiSpark is brilliant, it offers that encouragement in the moment when it is most needed, when the patient is managing his or her illness in real life, far from the doctor's office.
Dr. Ellen RothmanChief Medical Officer, Martin Luther King, Jr. Outpatient Center
A technology visionary, three steps ahead of everyone else in the room.
Kathryn CampbellGlobal UX Research Leader
Phenomenal at getting things done, incredibly creative, yet extremely focused on execution.
Deena VarshavskayaFounder & CEO, Wanelo
Unequivocally stood out as one of the most inspiring, knowledgeable, and innovative individuals.
Nika VaksSr. UX Design Lead & Researcher
Possesses all qualities that lead to success: creativity, tenacity, professionalism, business acumen, and above all integrity.
Fotios KonstantinidisManaging Director, Stout
Nothing short of exceptional. A unique blend of visionary thinking and creativity that consistently left me in awe.
Gail Benitez HairSr. Product Manager, CVS Health
Among the best hires I ever made in my 30+ year career in the media and convergence space. Easily.
Tracy SheaCDO, DirecTV Innovation
Super-talented and creative. I sought out that help on several key conversational AI and generative AI projects, and those contributions helped the team get executive buy-in and implement AI solutions.
Adhar WaliaHead of Conversational/Generative AI, CVS Health
Rallied teams with mock-ups, data flows, and competitor analysis until alignment was won. An incredibly improved user experience which is now live, positively affecting OKRs.
Laura KleinTechnology Consulting, Digital Transformation
When I am in the exam room with a patient, I have a few moments to offer a few words that I hope will inspire and instruct. MotiSpark is brilliant, it offers that encouragement in the moment when it is most needed, when the patient is managing his or her illness in real life, far from the doctor's office.
Dr. Ellen RothmanChief Medical Officer, Martin Luther King, Jr. Outpatient Center
A technology visionary, three steps ahead of everyone else in the room.
Kathryn CampbellGlobal UX Research Leader
Phenomenal at getting things done, incredibly creative, yet extremely focused on execution.
Deena VarshavskayaFounder & CEO, Wanelo
Unequivocally stood out as one of the most inspiring, knowledgeable, and innovative individuals.
Nika VaksSr. UX Design Lead & Researcher
Featured & Published
LogRocket · StartupHealth · MLK Hospital · Fast Company · Entrepreneur · HIMSS · Doc Space
Ariel McNichol
Ariel McNichol
Principal, YesCraft LLC · Portfolio
+ a hand-picked bench of specialists for every engagement

Let's ship something better.smarter.delightful.brilliant.effective.

Whether it's modernizing a platform, bringing a wild idea to something tangible, fixing a churn problem, or trying to grasp what our future holds, we're here.

Usually respond within 24 hours